The 14th National Industrial Fastener Show West has concluded for 2010 and the exhbition has proven to be significant for Lancaster Fastener in our continued expansion into North America. Held at the Mandalay Bay Convention Centre, Las Vegas, the show has grown substantially in popularity with circa 570 booths spanning across the 72,000 square foot hall.
In line with our target of becoming an established distributor in the U.S, the Las Vegas exhibition was identified as a prime opportunity to showcase our brand and product ranges whilst also developing successful relationships with sales agents. As a result of the show, Lancaster Fastener now has a significant number of opportunities to work with highly successful sales representatives and further push our business into the North American market. Marketing Manager Lee Procter, who conducted our exhibition at the show, said, "Our first show in Vegas was a fantastic result in terms of our plans to expand into America. We have established firm ground work to work alongside some experienced agents who will be able to promote our high-quality range directly to potential customers. Furthermore, to coincide with our work with agents, we are also hoping to push our own marketing material which will be focused around promoting the integrity and quality of service behind the Lancaster Fastener brand. Meeting with a number of distributors here at the show has certainly helped that aspect of the expansion plans and we hope to build upon the initial impressions with further Marketing activities over the next few months."
The success of the show will certainly not be overlooked and Lancaster Fastener will be looking to be present again at future National Industrial Fastener Show exhibitions.
